SYMPHONY OF THE SEAS: UNVEILING METAGENOMIC BIODIVERSITY THROUGH 16S rRNA IN THE RED SEA
The Red Sea is the habitat of rare microbial communities that have evolved in extreme environmental conditions, but their potential for antibiotic production has not been fully explored. The aim of the study was to examine the distribution and diversity of antibiotic-producing bacteria and actinomycetes in the six sites (A1-A6) of the Saudi Arabian...
By Nourah Alzahem, Maged A. Al-Garadi, Arunachalam Chinnathambi, Saleh H. Salmen, Milton Wainwright, Sulaiman Ali Alharbi
RICE LEAF DISEASE DIAGNOSIS THROUGH DEEP LEARNING: AN INCEPTIONV3 APPROACH WITH SPATIAL ATTENTION FOR SUSTAINABLE AGRICULTURE AND FOOD SECURITY
This research introduces a sophisticated deep learning framework for automatically identifying diseases in rice leaves by combining the Inception V3 architecture with spatial attention mechanisms. Rice is one of the most important foods in the world, in terms of food security and agricultural economics, so the establishment of efficient disease sur...
By R. Dhanya, S. Mythili
PROBABILISTIC SEMANTIC RECONSTRUCTION OF LOST PROTO INDO-EUROPEAN DIALECTS USING COMPUTATIONAL COMPARATIVE LINGUISTIC MODELING AND DEEP NEURAL ARCHIVING
Manual comparative methods have long been the main source for reconstructing Proto-Indo-European (PIE) dialects, with their weaknesses including fragmentary corpora, interpretive bias, and a lack of direct textual evidence. This paper introduces a probabilistic semantic reconstruction model that combines computational comparative linguistics and de...
By Mastura Tadjieva, Zaynab Matniyazova, Zarina Djumayeva, Khilola Umarkhujaeva, Mokhirukh Khoshimkhujaeva, Mohira Ankabayeva, Otabek Yusupov
THE INFLUENCE OF SOCIAL MEDIA ADVERTISING ON CONSUMER BUYING BEHAVIOUR: A STUDY OF URBAN MILLENNIALS WITH REFERENCE TO THE E-COMMERCE INDUSTRY
The proposed research explores the effects of social media advertisement on consumer purchasing behavior in the Indian e-commerce market among urban millennials. It was done in a quantitative and explanatory manner where primary data was gathered on 372 millennials in Bengaluru, as frequent users of e-commerce websites such as Amazon, Flipkart, Myn...
By C. Nandan, Suresh Ranganathan, Karthik Reddy, S. Ramesh Babu, M. Krishnamoorthi, Venkata Raghu Babu Nallamalli, S. Mahabub Basha
SYNTHESIS AND CHARACTERISTICS OF ZNO THIN FILMS DEPOSITED VIA THE SILAR METHOD: IMPACT OF THE NUMBER OF CYCLES
The successive Ionic Layer Adsorption and Reaction (SILAR) process was used to form Zinc Oxide (ZnO) thin films on glass substrates, and deposition cycles of 5, 15, 20, and 25 were used to investigate the effect of the number of cycles on the structural and optical characteristics of the film. The X-ray diffraction (XRD) was determined to be a poly...
By Anwar Qasim Ahmed, Inass Abdulah Zgair, Adel H. Omran Alkhayatt
EXPLORING THE IMPACT OF INFLUENCER REPUTATION ON ONLINE PROSOCIAL BEHAVIOUR: THE SEQUENTIAL MEDIATING ROLES OF PARASOCIAL INTERACTION AND PERCEIVED HOMOPHILY
This study investigates how the reputation of social media influencers affects online prosocial behaviour, focusing on the sequential mediating roles of parasocial interaction and perceived homophily. Grounded in Source Credibility Theory, Parasocial Interaction Theory, the Similarity-Attraction Paradigm, and Social Cognitive Theory, the research a...
By N. Dhivya Lakshmi, Vijayakanthan Selvaraj
CONSUMER TRUST AND ADOPTION OF DIGITAL LENDING SERVICES INVESTIGATING FACTORS INFLUENCING USER ACCEPTANCE AND CONTINUED USE OF DIGITAL LENDING APPS
The fast digitalization of financial services has introduced a new digital lending platform into the financial services market, which is easy to use and fast to provide credit. Circumference of behavioral intention, however, is a key manifestation of the uptake of these services and largely depends on trust, service quality, perceived ease, and per...
By P Hameem Khan, S.K. Mohammed Altaf, B. Raja Rao, A. MamathKumar, A. Nitheesha
DEVELOPING CROSS-CULTURAL COMMUNICATIVE COMPETENCE IN ADVANCED LANGUAGE LEARNERS THROUGH GENERATIVE AI-BASED SOCIO-PRAGMATIC SUPPORT
This paper examines the effectiveness of Generative AI (GenAI) as a socio-pragmatic aid that can improve Cross-Cultural Communicative Competence (CCCC) in advanced language learners (N = 80). Although such learners may be highly proficient in their language, A so-called pragmatic gap may also be faced in attempts to negotiate complex social interac...
By Temur Irmuxamedov, Jahongirmirzo Maxmudov, Gulshan Ibragimova, Aziza Muminova, Alevtina Muradova, Fotima Safarova, Bayramdurdi Sapaev
LEXICOGRAPHIC BI-OBJECTIVE OPTIMIZATION FOR FRACTIONAL ORDER CONTROLLER TUNING IN GRID-CONNECTED STATCOM APPLICATIONS
Static Synchronous Compensators (STATCOMs) require precise controller tuning to maintain voltage stability in modern power grids. Fractional Order Proportional-Integral (FOPI) controllers offer enhanced flexibility over integer-order designs, yet existing tuning methods rely on weighted-sum formulations that conflate conflicting objectives through ...
By Rafid Ali Ridha Ibrahim, Anuar Mikdad Muad, Yushaizad Yusof
THE IMPACT OF CAPITAL STRUCTURE, OPERATIONAL EFFICIENCY, AND NON-INTEREST INCOME ON BANK PROFITABILITY IN VIETNAM
Profitability is considered an important indicator for the safety, efficiency, and sustainability of banking systems. The aim of the study is to remove the confusion concerning the effect of capital structure, operational efficiency, and non-interest income on the profitability of commercial banks in Vietnam. Utilizing quantitative research methods...
By Tran Thi Lan, Hoang Thi Bich Ha, Nguyen Anh Nguyet, Tran Van Hai