FACTORS AFFECTING SOCIAL BENEFITS IN THE SHARING ECONOMY IN THE TRANSPORTATION SECTOR
The business model of the sharing economy is growing rapidly globally with the emergence of a series of sharing platforms such as Uber, Grab. The carriage of goods and passengers by transportation connection technology translation application have economic advantages and convenience for participants. Previous research on the sharing economy has lar...
By Nguyen Dinh Hoan, Nguyen Tuan Duong, Nguyen Thi Tuyet, Nguyen Thi Thao Anh
ANALYSIS OF THE IMPACT OF DIVERSITY IN ADVERTISING ON GENERATION Z CONSUMER BEHAVIOR
In this research paper, the researcher looks into how diversity in advertising has impacted the purchasing behavior of Generation Z consumers. With inclusiveness emerging as a major consideration among this group of people, it is important to learn how their perceptions of the brand and their intention to purchase the product are influenced by dive...
By C. Bindu, Syed Mohammad Ghouse
CONSCIOUS CONSUMERISM CAUSE RELATED MARKETING IN GEN Z AWARENESS AND ACTION
The study explores the interaction between awareness and attitude in determining the cause related marketing (CRM) intentions of the Generation Z, localized in the Ernakulam District of Kerala. Although there are high literacy levels in the region, little has been done in determining the mechanisms used by CRM to mobilize youth on social and enviro...
By R. Remya, A. Dharmaraj
AN EMPIRICAL ANALYSIS OF DIGITAL HR CAPABILITIES AND THE ALIGNMENT OF TECHNOLOGY, TALENT, AND STRATEGY IN INDIAN ORGANIZATIONS
This is empirical research that explores the effects of Digital HR Transformation (DHR) on talent managerial practice and organizational strategy fit in Indian companies. The study is premised on a quantitative method, which involves a structured questionnaire that is filled out by 215 HR practitioners in different industries. Regression modeling a...
By Neha Sharma, Amthul Naseeb Meher, Abdul Khabir, T.B. Indera Kala, G. Mahesh, Naina Malhotra
STUDY THE OPTICAL AND ELECTRICAL PROPERTIES OF (AU/PS/P-SI/AL) THIN FILM PREPARED BY THE THERMAL EVAPORATION TECHNIQUE
This paper explores the effect of different etching currents on the optical and electrical properties of Au/PS/p-Si/Al heterojunctions. PS layers were prepared in p-type silicon wafers by use of the electrochemical etching (ECE) technique, and then the metallization with gold (Au) was deposited through thermal evaporation. The etching currents were...
By Hussam M. Hwail, Suhad. H. Mohsen, Lina Mohammed Hatem, Basim Almayyahi
PRIORITY SWITCHING BASED ENERGY STORAGE AND MANAGEMENT SCHEME FOR SOLAR POWERED GRID INTEGRATED SYSTEM
This article includes the design, performance assessment, and cost analysis of an 83.2 kWp rooftop solar PV-powered grid-integrated microgrid at a Government Girls Polytechnic institute in Lucknow, India. The evaluation of performance was based on PVsyst software and one year of net-metering real-time data according to the IEC-61724 requirements. L...
By Raghvendra Kumar Yadav, Mohammad Atif Siddiqui
IMPACT OF TECH-ENABLED AUDIO-TACTILE AID IN TEACHING IMPORTANT HISTORICAL PLACES TO CHILDREN WITH VISUAL IMPAIRMENT
This paper discusses how an audio-tactile learning aid is made more effective through technology, enhancing children with visual impairments' knowledge of historical sites. Conventional teaching and learning methods that include verbal descriptions and Braille usually do not provide sufficient spatial and contextual understanding, and thus limit ef...
By Alagumani Kannan, K. Sambath Rani
THE IMPACT OF CAPITAL STRUCTURE, OPERATIONAL EFFICIENCY, AND NON-INTEREST INCOME ON BANK PROFITABILITY IN VIETNAM
Profitability is considered an important indicator for the safety, efficiency, and sustainability of banking systems. The aim of the study is to remove the confusion concerning the effect of capital structure, operational efficiency, and non-interest income on the profitability of commercial banks in Vietnam. Utilizing quantitative research methods...
By Tran Thi Lan, Hoang Thi Bich Ha, Nguyen Anh Nguyet, Tran Van Hai
COGNITIVE LOAD OPTIMIZATION IN AUGMENTED REALITY ASSISTED VOCABULARY ACQUISITION FOR NEURODIVERGENT LANGUAGE LEARNERS
Neurodivergent language learners, including those with differences in attention regulation, sensory processing, and other measures, typically experience higher levels of intrinsic and extraneous cognitive load during vocabulary acquisition, leading to poorer vocabulary retention and slower semantic integration. The proposed study applies the Cognit...
By Saida Makhkamova, Yulduz Mehmonova, Azizakhon Khoshimova, Sevara Zokirova, Dildora Nuraliyeva, Subhida Jabborova, Shaxodat Axmedova
FORECASTING CONSUMER DEMAND AND ANALYZING THE IMPACT OF SOCIAL MEDIA INFLUENCER MARKETING ON BRAND EQUITY USING ARIMA AND SEM MODELS
Organizations are increasingly using analysis to understand consumer buying habits in order to understand what type of promotional strategies work best for their products. This is due to the fact that digital platforms have a greater influence on a consumer's purchasing decisions. A complete quantitative approach is designed to understand the impac...
By M. Kalaivani, Arasuraja Ganesan, N. Arunfred, V. Aruna