COGNITIVE RESILIENCE MECHANISMS AGAINST PERSISTENT ALGORITHMIC PERSUASION AND BEHAVIORAL NUDGING IN IMMERSIVE DIGITAL ENVIRONMENTS
Adaptive algorithms have become increasingly influential in shaping the nature of immersive digital experiences and have been used to continually personalise content, recommendations, and behavioural prompts. Since over 70% of users interact with AI-modified systems daily, algorithmic mediation is a factor in almost two-thirds of content viewing an...
By Mashkhura Khalimova, Nodira Urinova, Shohjahon Dehkonboev, Shakhlo Iskhakova, Atham Jurayev, Fotima Rafikova, Dilbar Jabborova
ANALYZING ZEN-C TOURIST ENGAGEMENT AND WINE TOURISM GROWTH AT SULA VINEYARDS AFTER THE PANDEMIC
This study analyzes the influence of Zen-C tourist engagement, a behavioral framework combining mindful, wellness-oriented travel preferences (Zen Factor) with post-pandemic safety and mobility adjustments (C Factor), on wine tourism growth at Sula Vineyards, India. Employing a quantitative cross-sectional design, primary data were collected via a ...
By S. Mahesh, R. Sangeetha
MECHANICAL ANALYSIS OF STRESS AND DEFORMATION IN LITHIUM BATTERY ELECTRODES DURING CHARGE–DISCHARGE CYCLES
Problem: Lithium-ion batteries are normally inhibited by mechanical degradation under the influence of diffusion that leads to rapid charging of the batteries. The non-uniform lithium concentration gradients, which trigger internal strain, bending, and interfacial failure, contribute to this problem in thick, porous electrodes. While these risks ar...
By Israa Meften Hashim
VILLAGE ROOMS AS LIVING HERITAGE ARCHITECTURAL SPACE SOCIAL MEMORY AND INTANGIBLE PRACTICES IN RURAL TÜRKIYE
Village rooms (KÖY ODALARI) in the village of SUSUZOSMANIYE/AFYONKARAHISAR are a significant feature of the rural heritage of Anatolia, combining architectural features and sociocultural values like hospitality, solidarity, collective memory, and local governance. Though the village rooms have been analyzed from an architectural and typologica...
By Melike Gürman, Şerife Ebru Okuyucu
A MACHINE LEARNING FRAMEWORK FOR EVALUATING CONSUMER PERCEPTIONS OF AI-GENERATED INFLUENCERS COMPARED TO HUMAN INFLUENCERS IN BRAND PROMOTION
The growing popularity of AI-generated virtual influencers on platforms like Instagram, TikTok, and YouTube has brought about changes in digital marketing through scalable and controllable promotion strategies for brands. Unfortunately, there is still a lack of quantitative models to help compare and measure consumer perceptions about AI-generated ...
By P. Saravanan, V.M. Shenbagaraman, Saravanan Devadoss, N. Arunfred
EXAMINING THE RELATIONSHIP BETWEEN ARTIFICIAL INTELLIGENCE AND EMPLOYEE WELL BEING IN CUSTOMER CENTRIC ORGANIZATIONS
AI is rapidly redefining how customer-oriented companies conduct their businesses through process automation, decision-making, and improved customer service. However, the influence of AI is lacking regarding employee well-being. This paper is focused on researching the connection between AI adoption and employee well-being by assessing the effects ...
By K.R. Sowmya, Bhuvaneswari Gowthaman, R. Santhiya, J. Sathish Kumar, R. Elavarasan
POST-MERGER INTEGRATION STRATEGIES AND THEIR INFLUENCE ON EMPLOYEE ADAPTABILITY AND ORGANIZATIONAL RESILIENCE IN THE IT SECTOR: A STRUCTURAL MODEL APPROACH
Mergers and Acquisitions (M&A) have been found to be one of the major strategies used in achieving growth, innovation, and competition within the IT industry. Nonetheless, most of the previous studies have focused either on the impact of M&As from the point of view of financial performance or the perspective of employees. The current resear...
By Madhan Shanmugasundaram, P Saravanan, V. M Ponniah
A METAHEURISTIC-DRIVEN INTELLIGENT MPPT AND MULTI-SOURCE DC–DC CONVERTER ARCHITECTURE FOR SIMULTANEOUS MAXIMUM POWER EXTRACTION IN HYBRID PV AND WIND ENERGY SYSTEMS
Incorporation of renewable energy resources in contemporary electricity generation systems has led to major difficulties in attaining effective energy harnessing, constant voltage regulation, and efficient power management amid varying environments. Traditional Maximum Power Point Tracking (MPPT) strategies, like the Perturb & Observe (P&O)...
By Haritha Inapagolla, R Ashok Bakkiyaraj, Katragadda Swarnasri
A HYBRID ENSEMBLE–DEEP LEARNING SYSTEM FOR MULTI-CROP RECOMMENDATION USING LIGHTGBM, CATBOOST, AND MLP
It is essential in the context of precision agriculture to be able to give accurate advice about the types of crops to grow, as the suitability of a crop depends on the complicated, nonlinear interactions between soil fertility, nutrient levels, and climatic conditions. Although the existing body of literature currently evaluates each recommender s...
By B Ammanni, Sreerama Murty Maturi
A STUDY ON THE AESTHETICS OF NATIONAL HOLIDAYS REFLECTING THE HARMONY OF TRADITION AND MODERNITY
National holidays can be seen as concentrated aesthetic events where traditional symbolic systems meet the contemporary systems of staging, media, and design. The current study explores how the visual, ritual, and spatial language of national holidays is transformed in the encounter of traditional and contemporary ways of presentation, and suggests...
By Gulchehra Shadimetova, Shavkat Sharipov, Ziyoda Sagatova, Nargizakhon Niyazakhunova, Akbar Nurmatov, Gulxayo Ravshanova, Khadicha Fayziyeva