SYMPHONY OF THE SEAS: UNVEILING METAGENOMIC BIODIVERSITY THROUGH 16S rRNA IN THE RED SEA
The Red Sea is the habitat of rare microbial communities that have evolved in extreme environmental conditions, but their potential for antibiotic production has not been fully explored. The aim of the study was to examine the distribution and diversity of antibiotic-producing bacteria and actinomycetes in the six sites (A1-A6) of the Saudi Arabian...
By Nourah Alzahem, Maged A. Al-Garadi, Arunachalam Chinnathambi, Saleh H. Salmen, Milton Wainwright, Sulaiman Ali Alharbi
THE INFLUENCE OF SOCIAL MEDIA ADVERTISING ON CONSUMER BUYING BEHAVIOUR: A STUDY OF URBAN MILLENNIALS WITH REFERENCE TO THE E-COMMERCE INDUSTRY
The proposed research explores the effects of social media advertisement on consumer purchasing behavior in the Indian e-commerce market among urban millennials. It was done in a quantitative and explanatory manner where primary data was gathered on 372 millennials in Bengaluru, as frequent users of e-commerce websites such as Amazon, Flipkart, Myn...
By C. Nandan, Suresh Ranganathan, Karthik Reddy, S. Ramesh Babu, M. Krishnamoorthi, Venkata Raghu Babu Nallamalli, S. Mahabub Basha
IMPROVING DIAGNOSTIC PRECISION AND THERAPEUTIC EMPATHY IN UNDERGRADUATE PSYCHOLOGY TRAINING WITH GENERATIVE AI-DRIVEN CLINICAL PATIENT PERSONAS
The conventional undergraduate psychology programs find it challenging to offer genuine clinical exposure because of the ethical considerations, the high prices of the standardized patients, and the lack of dynamism of the written case studies. The paper addresses the idea of integrating Generative AI (GenAI)-based clinical persona as a modificatio...
By Odiljon Qobilov, Iltifotxon Abdinazarova, Saida Makhkamova, Gulbahor Kholdorova, Mokhira Kuvvatova, Komila Umarova, Gulchexrabonu Isamova
DEVELOPING CROSS-CULTURAL COMMUNICATIVE COMPETENCE IN ADVANCED LANGUAGE LEARNERS THROUGH GENERATIVE AI-BASED SOCIO-PRAGMATIC SUPPORT
This paper examines the effectiveness of Generative AI (GenAI) as a socio-pragmatic aid that can improve Cross-Cultural Communicative Competence (CCCC) in advanced language learners (N = 80). Although such learners may be highly proficient in their language, A so-called pragmatic gap may also be faced in attempts to negotiate complex social interac...
By Temur Irmuxamedov, Jahongirmirzo Maxmudov, Gulshan Ibragimova, Aziza Muminova, Alevtina Muradova, Fotima Safarova, Bayramdurdi Sapaev
NEURO EMOTIONAL INTELLIGENCE AS A FRAMEWORK FOR UNDERSTANDING LEADERSHIP PERFORMANCE IN STRESSFUL WORKPLACES
Organizational leaders increasingly need to be able to remain effective at making decisions, controlling their emotions, and being productive with other people, even in times of increased scrutiny. While emotional intelligence has been studied extensively, there has been very little empirical research on how the integration of neuro-emotional capab...
By Majo George, R.S. Lekshmi, V. Sheela Mary, G. Nirmala, M. Amaravathi
A UNIFIED HIERARCHICAL TEMPORAL–GRAPH PHYSICS-GUIDED FUSION NETWORK FOR JOINT FAULT PREDICTION AND CYBER–PHYSICAL INTRUSION DETECTION IN ROBOTIC ARMS
The robotic arms deployed in contemporary Industry 4.0 systems are becoming more and more dependent on interconnected sensors, controllers, and information-driven smartness to accomplish more intricate manufacturing activities. Although predictive techniques of maintenance have enhanced the ability to detect mechanical failures, the systems are sus...
By Balaji Periasamy, P. Rajalakshmy, R. Madhanraj
INTELLIGENT CUSTOMER SEGMENTATION FOR PRECISION MARKETING USING ARTIFICIAL INTELLIGENCE
As digital marketing platforms evolve, there is an increasing need for intelligent customer segmentation methods to comprehend complex customer behaviors and enable personalized marketing strategies. The conventional approaches to customer segmentation are mainly based on demographics and transactions of customers, which limit the effectiveness of ...
By Vijayakanthan Selvaraj, Arasuraja Ganesan, V. Aruna, M. Vijayakumar
THE IMPACT OF SOCIAL MEDIA ON GENERATION Z CONSUMERS' PURCHASING DECISIONS THROUGH SOCIAL INFLUENCE TRUST MECHANISMS AND PRODUCT PROMOTION
The rapid development of social media commerce has changed online shopping behavior with the incorporation of social interaction, user-generated content, and digital marketing in e-commerce platforms. Social commerce has made Generation Z one of the largest user groups, yet little research has been done on the combined effects of social influence, ...
By Yuyang Wang, S. Senthil Kumar, K. Subathra, Yunchen Liu, P. Infant Raina
A CROSS-SECTIONAL STUDY ON COMMUNICATION KNOWLEDGE, PRACTICES, AND BARRIERS AMONG PRIMARY HEALTHCARE WORKERS IN AL-RAMADI, IRAQ
In resource-constrained, conflict-affected primary healthcare settings, communication hurdles persist despite the fact that efficient communication between healthcare personnel and patients is essential to attaining the best possible healthcare results. The purpose of this study was to evaluate the communication skills, behaviors, and perceived obs...
By Ruya Abdulhadi Mohammed Saeed Al-Rawi
REINFORCED ADAPTIVE HYBRID LSTM AUTOENCODER WITH SELF-HEALING INTELLIGENT REMEDIATION ENGINE FOR AUTOMATED DATA QUALITY MANAGEMENT IN HEALTHCARE IIOT SYSTEMS
Background: Healthcare Industrial Internet of Things (IIoT) application majorly focuses on clinical decision support, remote healthcare services, intelligent medical data management and patient monitoring to save the life of patients. The existing techniques of anomaly detection have issues of temporal misalignment, noisy physiological signals and ...
By Vivekananda Potti, M Rajasekhara Babu