The proposed research explores the effects of social media advertisement on consumer purchasing behavior in the Indian e-commerce market among urban millennials. It was done in a quantitative and explanatory manner where primary data was gathered on 372 millennials in Bengaluru, as frequent users of e-commerce websites such as Amazon, Flipkart, Myn...

By C. Nandan, Suresh Ranganathan, Karthik Reddy, S. Ramesh Babu, M. Krishnamoorthi, Venkata Raghu Babu Nallamalli, S. Mahabub Basha

In the current experimental study, a rectangular channel packed with a porous medium is used to study the thermo-hydraulic performance of a forced convection air heater. In addition to heat transfer enhancement, various experimental setups (Works 1 to 4) have been used to investigate the combined effects of the disruption of the thermal boundary la...

By Mohammed Z. Hameed, Musa Weis Mustafa

The ongoing challenge of learning non-native phonology in the synchronous digital learning setting is a primary obstacle to intelligible pronunciation and communicative competence. Conventional online teaching is rarely accompanied by real-time, personalized corrective feedback, leading to the persistence of fossilized pronunciation errors and poor...

By Shoira Djabbarova, Tursinoy Kakhorova, Nargiza Dusmatova, Shokhsanam Tadjiboeva, Makhfuza Akhmedova, Rano Khamraeva, Xudoymurod Dusyarov

The successive Ionic Layer Adsorption and Reaction (SILAR) process was used to form Zinc Oxide (ZnO) thin films on glass substrates, and deposition cycles of 5, 15, 20, and 25 were used to investigate the effect of the number of cycles on the structural and optical characteristics of the film. The X-ray diffraction (XRD) was determined to be a poly...

By Anwar Qasim Ahmed, Inass Abdulah Zgair, Adel H. Omran Alkhayatt

Citation network analysis is increasing rapidly nowadays. However, the most important challenge is addressing inaccurate citation detection, where many unreasonable citations happen today, such as when the content of the cited paper is not relevant to the reference paper (citing paper), reciprocity and small cycles, which mean that author A cites a...

By Zahraa Yahya Mahdi Al-Mayali, Salam Al-augby

Manual comparative methods have long been the main source for reconstructing Proto-Indo-European (PIE) dialects, with their weaknesses including fragmentary corpora, interpretive bias, and a lack of direct textual evidence. This paper introduces a probabilistic semantic reconstruction model that combines computational comparative linguistics and de...

By Mastura Tadjieva, Zaynab Matniyazova, Zarina Djumayeva, Khilola Umarkhujaeva, Mokhirukh Khoshimkhujaeva, Mohira Ankabayeva, Otabek Yusupov

The Red Sea is the habitat of rare microbial communities that have evolved in extreme environmental conditions, but their potential for antibiotic production has not been fully explored. The aim of the study was to examine the distribution and diversity of antibiotic-producing bacteria and actinomycetes in the six sites (A1-A6) of the Saudi Arabian...

By Nourah Alzahem, Maged A. Al-Garadi, Arunachalam Chinnathambi, Saleh H. Salmen, Milton Wainwright, Sulaiman Ali Alharbi

The business model of the sharing economy is growing rapidly globally with the emergence of a series of sharing platforms such as Uber, Grab. The carriage of goods and passengers by transportation connection technology translation application have economic advantages and convenience for participants. Previous research on the sharing economy has lar...

By Nguyen Dinh Hoan, Nguyen Tuan Duong, Nguyen Thi Tuyet, Nguyen Thi Thao Anh

In this research paper, the researcher looks into how diversity in advertising has impacted the purchasing behavior of Generation Z consumers. With inclusiveness emerging as a major consideration among this group of people, it is important to learn how their perceptions of the brand and their intention to purchase the product are influenced by dive...

By C. Bindu, Syed Mohammad Ghouse

The study explores the interaction between awareness and attitude in determining the cause related marketing (CRM) intentions of the Generation Z, localized in the Ernakulam District of Kerala. Although there are high literacy levels in the region, little has been done in determining the mechanisms used by CRM to mobilize youth on social and enviro...

By R. Remya, A. Dharmaraj