The study explores the interaction between awareness and attitude in determining the cause related marketing (CRM) intentions of the Generation Z, localized in the Ernakulam District of Kerala. Although there are high literacy levels in the region, little has been done in determining the mechanisms used by CRM to mobilize youth on social and enviro...

By R. Remya, A. Dharmaraj

The first aim of the article is to examine the effect of capital structure on the profitability of the power firms in Vietnam. This research utilizes secondary data in the form of financial reports by the power providers in the years 2010-24. The article has an approximate dynamic panel data model of systematic generalized linear model (GMM) estima...

By Dong Thi Van Hong

Autism Spectrum Disorder (ASD) is a major neurodevelopmental disorder with a growing global incidence, and needs to be better understood in terms of its spatial patterns and risk factors to inform health policy. This study conducted a spatial-statistical analysis to detect spatial patterns and factors of ASD in children under 15 years in Iraq's Bab...

By Maysaa Y Al-Dujaili, Jawad K Al-Hasnawi, Arafat H Al-Dujaili

This study examines how well e-commerce tactics work to encourage client retention in digital retail settings using the 4Ps Marketing Strategy (Product, Place, Price, and Promotion). The study addresses the gap of missing an integrated quantitative framework capable of systematically linking the conventional marketing mix dimensions with measurable...

By Arasuraja Ganesan, G.H. Kerinab Beenu, V. Aruna, K. Rajamani

Urban land use maps give necessary information about the location and availability of different uses of lands in cities. Conventional mapping techniques take much time and money but with GIS techniques this process becomes quick and easier. This study examines the land uses of the Kinda district in Kufa city, Iraq, using GIS mapping techniques. The...

By Ahmed Yahya Abd Abbas, Safaa M. Almudhafar, Basim Almayyahi

Volatility is one of the most important factors in investment decision-making and financial risk management, and the role of volatility modelling in comprehending market dynamics is crucial. In this study, the volatility behaviour of six major stock markets in Asia—India, China, Japan, South Korea, Singapore and Hong Kong—has been explo...

By B. Tamil Selvan, K.T. Vijay Karthigeyan, Diksha Halder, J. Anand, K. Santhi, D. Sridevi

Incorporation of renewable energy resources in contemporary electricity generation systems has led to major difficulties in attaining effective energy harnessing, constant voltage regulation, and efficient power management amid varying environments. Traditional Maximum Power Point Tracking (MPPT) strategies, like the Perturb & Observe (P&O)...

By Haritha Inapagolla, R Ashok Bakkiyaraj, Katragadda Swarnasri

It is essential in the context of precision agriculture to be able to give accurate advice about the types of crops to grow, as the suitability of a crop depends on the complicated, nonlinear interactions between soil fertility, nutrient levels, and climatic conditions. Although the existing body of literature currently evaluates each recommender s...

By B Ammanni, Sreerama Murty Maturi

The issue of transport sustainability evaluation is difficult in developing countries since transport growth does not necessarily reflect the improved state of environmental conditions, road safety, and efficiency. In Iraq, the data on transport sector performance is provided separately for each sector and thus cannot be evaluated collectively. The...

By Helen M. Abdul Hussein, Safaa M. Almudhafar, Basim A. Almayahi

National holidays can be seen as concentrated aesthetic events where traditional symbolic systems meet the contemporary systems of staging, media, and design. The current study explores how the visual, ritual, and spatial language of national holidays is transformed in the encounter of traditional and contemporary ways of presentation, and suggests...

By Gulchehra Shadimetova, Shavkat Sharipov, Ziyoda Sagatova, Nargizakhon Niyazakhunova, Akbar Nurmatov, Gulxayo Ravshanova, Khadicha Fayziyeva