APPLYING THE 4PS MARKETING MODEL TO EVALUATE THE SUCCESS OF E-COMMERCE STRATEGIES IN CONSUMER RETENTION
This study examines how well e-commerce tactics work to encourage client retention in digital retail settings using the 4Ps Marketing Strategy (Product, Place, Price, and Promotion). The study addresses the gap of missing an integrated quantitative framework capable of systematically linking the conventional marketing mix dimensions with measurable...
By Arasuraja Ganesan, G.H. Kerinab Beenu, V. Aruna, K. Rajamani
THE ARCHITECTURAL LEGACY OF SAMARKAND AND BUKHARA ALONG THE SILK ROAD
Samarkand and Bukhara, two of the most historically important cities on the Silk Road, have been renowned for centuries for their architectural charm and cultural legacy. This article discusses their architectural development, analyzing how Persian, Turkic, and Islamic traditions influenced their cityscapes. The article emphasizes the application o...
By Ollabergan Allaberganov, Nargiza Mirtalipova, Gulnozakhon Ganieva, Guli Isayeva, Shamsikamar Abatova, Nodira Nurullayeva, Dilfuzakhon Kozokboeva, Mavzuna Mukhiddinova
ENVIRONMENTAL ANALYSIS OF A LOW-COST SOLAR STOVE USING RECYCLED MATERIALS: A CLEAN ENERGY INNOVATION FOR HOT ARID REGIONS
Providing clean and affordable energy for domestic use remains a persistent challenge in hot and arid regions, particularly in off-grid communities. This study presents a geo-environmental analysis of an innovative low-cost solar stove designed using recycled aluminum heat exchangers and copper tubing, pressurized with air to enhance thermal conduc...
By Zainab A Alzarfi, Safaa M. Almudhafar, Israa Jafar, Jameel Al-Naffakh, Basim Almayahi
ROBOTIC PROCESS AUTOMATION IN SAP ERP: ENHANCING FINANCIAL TRANSACTION RECONCILIATION AND COMPLIANCE MONITORING
Within SAP ERP systems, large-scale enterprise environments grapple with financial transaction reconciliation along with compliance monitoring as some of the most intricate and error-prone processes. This research examines automating reconciliation processes augmented with real-time compliance monitoring through the integration of RPA into SAP S/4 ...
By Nagendra Harish Jamithireddy
EFFECT OF WALL GEOMETRY AND RUBBER INCLUSION ON THE BLAST PERFORMANCE OF STRUCTURAL CONCRETE BARRIERS
This study presents an advanced nonlinear numerical analysis using ABAQUS to assess the blast resistance of curved rubber-reinforced concrete (RRC) barrier walls. Four types of concrete, normal concrete (NC), and rubberized concretes with 10%, 30%, and 50% rubber particle volume fractions (RC10, RC30, RC50) were modeled and evaluated under blast lo...
By Islam Ali Mahmoud, Ashraf A. A. Beshr, Ahmed E. Sedawy
INTEGRATING INDUSTRIE 4.0 AND MANAGEMENT INFORMATION SYSTEMS FOR IMPROVED DECISION-MAKING EFFECTIVENESS IN MODERN ORGANIZATIONS
Integration of Industrie 4.0 technologies with the Management Information Systems (MIS) has become a vital approach to improving effectiveness of the decision-making process in modern organizations. Cyber physical systems, the internet of things (IoT), big data, and artificial intelligence (AI) are the tools for companies of Industrie 4.0, which me...
By C. Rajkumar, Gajraj Singh, Arun Khatri, Zokir Sodikov, Chaitanya Niphadkar, Tanima Tarafdar, Baratov Khakimbek Abdufattokhovich, K. Sathishkumar
THE FACULTYMAX MODEL FOR ENHANCING FACULTY PERFORMANCE AND ACADEMIC EXCELLENCE
Academic excellence is highly valued by faculty performance. The conventional faculty review systems tend to fail to give a holistic evaluation of faculty input in teaching, research, and service. FacultyMax Model is a multidimensional framework presented in this paper to improve the performance of the faculty based on the data analysis, incessant ...
By Abdusamiev Dilmurod Abdugani Ugli, Mamajonov Dilshodbek Adxamovich, Ortikov Elyor Abdumajidovich, Bekmirzayev Mirjalol Xusanboy Ugli, Abdullayeva Shakhnoza Anvarovna
INVESTIGATING THE ROLE OF EMOTIONAL INTELLIGENCE IN ENHANCING CONFLICT RESOLUTION AND TEAM COLLABORATION IN MULTIGENERATIONAL WORKFORCES
The paper explores the importance of emotional intelligence (EI) in conflict-solving and effective teamwork in multigenerational workforces. As the workplace demographics continue to diversify, comprising Baby Boomers, Generation X, Millennials, and Generation Z, it is important to know how EI can help eliminate generational differences, encourage ...
By J. Prateeba Devi, R.S. Lekshmi, V. Sheela Mary, K. Rajamani
STRATEGIC INTEGRATION OF PROJECT AND OPERATIONS MANAGEMENT FOR IMPROVING EFFICIENCY IN LARGE-SCALE TECHNICAL SYSTEM DEVELOPMENT
Project and operations management play an important role in enhancing efficiency in the development of large-scale technical systems. Although it is important, the strategic alignment of these fields is under-researched in the high-tech sectors where integration of engineering, procurement, and operations is critical in ensuring that they retain th...
By R. Satish, B. Selvakumar, Dr. G. Aravindhan, M. Radhakrishnan
DIGITAL TRANSFORMATION OF PROJECT AND OPERATIONS MANAGEMENT IN SMART INFRASTRUCTURE AND ENGINEERING ENTERPRISES
The fast development of Industry 4.0 has forced a shift in paradigm in the management of complex infrastructure projects in engineering enterprises. The presented study will examine the concept of the digital transformation (DT) of project and operations management with the emphasis on the incorporation of smart technologies into the conventional e...
By Sandeep Soni, Rajvir Saini