ENHANCING IP COMMERCIALIZATION PERFORMANCE IN SOCIAL SCIENCE ACADEMICS AND THE ROLE OF ENTREPRENEURIAL ORIENTATION, UNIVERSITY SUPPORT, AND SELF-EFFICACY
This research aims to propose and empirically examine a framework that explains how entrepreneurial orientation elements contribute to intellectual property commercialization performance among social science academicians in Malaysian public universities. Specifically, the framework explores the mediating role of university support and the moderatin...
By Khairil Azfar Bin Ahmad Zubir, Muhamad Ali Imran Bin Kamarudin
HORNED LIZARD-CATBOOST FRAMEWORK FOR CYBERBULLYING PREVENTION IN SOCIAL NETWORKS
Cyberbullying are becoming more susceptible to online social networks because of the large-scale usergenerated content. The current methods of detection are primarily post-event methods and lack built-in prevention strategies, thereby limiting their ability to ensure the protection of user privacy and platform security. In this paper, a H...
By N. Sheba Pari, K. Senthil Kumar
ON LEVERAGING GENERATIVE ARTIFICIAL INTELLIGENCE (GENAI) FOR BEHAVIOR LEARNING AND PERSONALIZED MARKETING OPTIMIZATION
Generative AI (GenAI), especially GPT-3.5-turbo, has transformed the e-commerce marketing process because it offers personalized learning experiences and improves the customer experience. In this paper, we discuss the use of GenAI in consumer behavior analysis and the development of customized marketing strategies. It has been observ...
By Bsmah Alsulami, Budoor Alwated, Khadijah Barashid, Manal Abdullah, Monerah AlOsaimi, Samah Alhusayni
THE MODEL OF GREEN ENTREPRENEURSHIP FACTORS ON THE INTERNATIONALIZATION PERFORMANCE OF SMES IN CHINA: A CONCEPTUAL FRAMEWORK
Purpose: The study aims to establish the connection between green entrepreneurship variables, environmental management, green technologies, green commitment of individuals, and the environmentally sustainable workforce, and the performance of internationalization of the SME in China. It further examines the mediating position of eco-...
By Wang Jing Hui, Noor Afzainiza Afendi, Muhamad Ali Imran Bin Kamarudin
DIGITAL SUPPLY CHAIN AND PROJECT MANAGEMENT PRACTICES FOR SMART INFRASTRUCTURE AND EPC ENGINEERING PROJECTS
The smart infrastructure construction projects implemented under the Engineering-Procurement-Construction (EPC) model have been growing more complicated with the globalized supply chains, the technology-induced complexity of the components employed, and the increased sustainability and risk management demands. Conventional EPC supply chain and proj...
By Sardorbek Isroilov, Azibaev Akhmadkhon Gulomjon ugli, Abdurakhimova Zulaykho Ikromjon kizi, Rashidkhon Uulu Atabek, Ismoilov Ravshanjon Yakubjon ugli
DETERMINANTS OF EMPLOYEE ENGAGEMENT IN ORGANIZED RETAIL: AN ANALYTICAL STUDY
The study is an empirical study that examines the factors of employee engagement in the organized retailing sector of Bangalore, India. Since the industry is experiencing a rapid digitalization and high employee turnover, it is essential to understand what organizational and technological factors lead to workforce commitment. An organized survey wa...
By S. Varoodhini, Jalaja Anilkumar
PHILOLOGICAL METHODS IN ANALYZING NON-STANDARD VARIANTS OF LATIN IN MEDIEVAL AND RENAISSANCE MANUSCRIPTS
This research illustrates the use of philological analytical strategies to trace the Latin variants in Middle Ages and early Renaissance manuscripts. By concentrating on the variants, the investigation tries to find out how Latin changed during the period with the help of linguistic forms of the non, conformist which differ from the classical norms...
By Dinora Ibodullayeva, Nafosat Urokova, Nasiba Sabirova, Otabek Fayzulloev, Nazira Kurbanova, Qahramon Toxsanov, Zarnigor Sobirova, Nigina Aliboyeva
EXPLORING THE IMPACT OF AI-DRIVEN TALENT MANAGEMENT MODELS ON EMPLOYEE RETENTION IN INDIAN IT COMPANIES
Job dissatisfaction, lack of career growth and talent pool are also a problem in employee retention in the Indian IT industry. Traditional talent management practices fail to address the dynamic employee needs, which disengages employees, resulting in an increase in turnover cases. The paper focuses on the influence of AI-based talent management mo...
By Jagan Mohan, Arup Kumar Halder
IMPLEMENTING UIPATH IN SAP ERP FOR ACCOUNTS RECEIVABLE MANAGEMENT: STRATEGIES AND OUTCOMES
Accounts Receivable (AR) management is fundamental to the financial activities of an enterprise, as it impacts liquidity, working capital optimization, and exposure to credit risk. Also, while SAP ERP incorporates a basic shell for AR processes, it heavily depends on batch-driven systems, manual validation loops, and fragmented exception handling f...
By Naren Swamy Jamithireddy
INVESTIGATING THE ROLE OF EMOTIONAL INTELLIGENCE IN ENHANCING CONFLICT RESOLUTION AND TEAM COLLABORATION IN MULTIGENERATIONAL WORKFORCES
The paper explores the importance of emotional intelligence (EI) in conflict-solving and effective teamwork in multigenerational workforces. As the workplace demographics continue to diversify, comprising Baby Boomers, Generation X, Millennials, and Generation Z, it is important to know how EI can help eliminate generational differences, encourage ...
By J. Prateeba Devi, R.S. Lekshmi, V. Sheela Mary, K. Rajamani