QUICK COMMERCE AND THE NEW DIGITAL DIVIDE: ASSESSING ITS IMPACT ON FINANCIAL INCLUSION IN URBAN INDIA
Based on an analysis of the mediating impact of digital literacy, platform accessibility, and digital ecosystem trust, this paper examines the impact of quick commerce (q-commerce) on financial inclusion in urban India. Reliability analysis, correlation analysis, multiple regression analysis, and parallel mediation analysis were used using survey d...
By P Hameem Khan, P. Muni Sravan Kumar Reddy, R. Aravind, G. Nagaraju, N. Pavani, E. Sathiya Priya
DIGITAL PLAY FOR A SUSTAINABLE FUTURE: ENGAGING PRESCHOOLERS WITH BEACH LITTERING AWARENESS THROUGH MOBILE GAME INTERVENTION
Beach ecosystems are important to biodiversity, tourism and coastal livelihoods yet are also facing the growing threat of plastic pollution and marine litter. Although the world has been working towards ensuring sustainability, young children especially the preschoolers are a group that is not fully addressed in terms of environmental education. Th...
By Ellena John, Lim Chen Kim
HUMAN RESOURCES PRACTICES AND EMPLOYEE RETENTION IN LEBANON EXPLORING MOTIVATION AND JOB SATISFACTION IN GENERATIONS Y AND Z
This study examines the influence of HR practices on the rate of retention among Generation Y and Generation Z employees in Lebanon. This is accomplished via intrinsic motivation and job satisfaction, which serve as two critical mediating factors. The data were gathered through an online survey involving 906 participants, divided equally into Gener...
By Walaa Riachy, Mario Sassine, Satya Subrahmanyam
ASSESSING LEARNING-BASED MODELS FOR INTRUSION DETECTION IN UAV NETWORKS
Unmanned Aerial Vehicle (UAV) networks are being used in various military, civilian and infrastructure-monitoring fields, making them vulnerable to an increasing number of cyber threats. To achieve strong security in these resource-limited, dynamic environments, lightweight and accurate intrusion detection systems (IDS) are necessary. In this paper...
By Razan Abdulhammed, Mohand Lokman Ahmad, Shaima Miqdad Mohamed Najeeb, Haider TH. Salim Alrikabi
RECALIBRATING FDI PROMOTION POLICIES FOR ESG COMPLIANCE AND VALUE CREATION IN EMERGING MARKETS
In foreign direct investment (FDI) promotion, there is a traditional focus on investment volume measured by the number of projects, inflow of investment, and ease of approvals. But the rising demands for sustainability in the global environment have made investment quality, ESG compliance, and value creation the focus of FDI. This paper attem...
By Tran Do Bao Chau, Uyen Dinh Trinh, Le Quoc Hoi
VOICE-DRIVEN MULTI-AGENT BANKING KIOSK FOR RURAL FINANCIAL INCLUSION USING A2A COMMUNICATION
This study focuses on designing a self-service kiosk system called Bank and Loan Assistant Kiosk, which will be a breakthrough idea by using Multi-Agent System and machine learning technologies. Although considerable development has been made in online banking, there is a major flaw in the availability of voice-first and localized financial advice ...
By C. Sreekar Kashyap, Sneha Kumarajothi, P. Vasuki, M. Arunsankar
QUANTUM-INSPIRED NEURAL OPTIMIZATION FRAMEWORK FOR SUSTAINABLE ENERGY MANAGEMENT IN SMART GRID-CONNECTED RESIDENTIAL SYSTEMS
The incorporation of renewable energy sources and smart grids has resulted in the need for intelligent and adaptive energy management systems that are able to manage dynamic residential energy demands, uncertainties in renewable energy sources, and various constraints. Traditional optimization techniques and those based on artificial intelligence t...
By P. Bharath Kumar Chowdary, R. Sugumar, K. Saravanan, V.R. Vimal, R. Udayakumar
BRIDGING THE GAP BETWEEN KNOWLEDGE MANAGEMENT AND DIGITAL TRANSFORMATION: THE CRITICAL ROLE OF DIGITAL LITERACY, ORGANIZATIONAL CULTURE
This paper explores the connections between knowledge management (KM), digital literacy (DL), organizational culture (OC) and digital transformation (DT). It investigates the role of KM on the usage of DL and OC and how both are interplaying determinants of successful digital change. To examine these relationships, the study conducted a path analys...
By Rehmat Shah, Muhammad Naeem Sarwar, Saba Hanif, Zubair Younas
GEOLOGICAL STRUCTURE AND TOURIST ASPECTS OF THE RELIEF OF CHURVOQ FREE TOURIST ZONE
The Churvoq (Charvak) Free Tourist Zone (FTZ) represents a critical intersection between the complex tectonic landscape of the Western Tien Shan and Uzbekistan’s strategic push for international tourism. This paper examines the dual role of geological relief as both a primary recreational asset and a significant developmental constraint. Util...
By Shahnoza Shomurodova, Sulton Najmiddinov, Iskandar Sharofutdinov, Umida Xaybiyeva, Yusupov Gulboy, Davron Nigmatov, Dilshoda Saydumarova, Nodira Nurullayeva
ON LEVERAGING GENERATIVE ARTIFICIAL INTELLIGENCE (GENAI) FOR BEHAVIOR LEARNING AND PERSONALIZED MARKETING OPTIMIZATION
Generative AI (GenAI), especially GPT-3.5-turbo, has transformed the e-commerce marketing process because it offers personalized learning experiences and improves the customer experience. In this paper, we discuss the use of GenAI in consumer behavior analysis and the development of customized marketing strategies. It has been observ...
By Bsmah Alsulami, Budoor Alwated, Khadijah Barashid, Manal Abdullah, Monerah AlOsaimi, Samah Alhusayni