DETERMINANTS OF EMPLOYEE ENGAGEMENT IN ORGANIZED RETAIL: AN ANALYTICAL STUDY
The study is an empirical study that examines the factors of employee engagement in the organized retailing sector of Bangalore, India. Since the industry is experiencing a rapid digitalization and high employee turnover, it is essential to understand what organizational and technological factors lead to workforce commitment. An organized survey wa...
By S. Varoodhini, Jalaja Anilkumar, Richa Das, T. Bharathi, S. Ramesh Babu, Arshiya Anjum, S. Mahabub Basha
ON LEVERAGING GENERATIVE ARTIFICIAL INTELLIGENCE (GENAI) FOR BEHAVIOR LEARNING AND PERSONALIZED MARKETING OPTIMIZATION
Generative AI (GenAI), especially GPT-3.5-turbo, has transformed the e-commerce marketing process because it offers personalized learning experiences and improves the customer experience. In this paper, we discuss the use of GenAI in consumer behavior analysis and the development of customized marketing strategies. It has been observ...
By Bsmah Alsulami, Budoor Alwated, Khadijah Barashid, Manal Abdullah, Monerah AlOsaimi, Samah Alhusayni
ENHANCING IP COMMERCIALIZATION PERFORMANCE IN SOCIAL SCIENCE ACADEMICS AND THE ROLE OF ENTREPRENEURIAL ORIENTATION, UNIVERSITY SUPPORT, AND SELF-EFFICACY
This research aims to propose and empirically examine a framework that explains how entrepreneurial orientation elements contribute to intellectual property commercialization performance among social science academicians in Malaysian public universities. Specifically, the framework explores the mediating role of university support and the moderatin...
By Khairil Azfar Bin Ahmad Zubir, Muhamad Ali Imran Bin Kamarudin
DIGITAL SUPPLY CHAIN AND PROJECT MANAGEMENT PRACTICES FOR SMART INFRASTRUCTURE AND EPC ENGINEERING PROJECTS
The smart infrastructure construction projects implemented under the Engineering-Procurement-Construction (EPC) model have been growing more complicated with the globalized supply chains, the technology-induced complexity of the components employed, and the increased sustainability and risk management demands. Conventional EPC supply chain and proj...
By Sardorbek Isroilov, Azibaev Akhmadkhon Gulomjon ugli, Abdurakhimova Zulaykho Ikromjon kizi, Rashidkhon Uulu Atabek, Ismoilov Ravshanjon Yakubjon ugli
HYBRID HYDROGEN ELECTRIC POWERTRAIN OPTIMIZATION FOR CONNECTED AUTONOMOUS VEHICLES IN URBAN TRAFFIC
The transition to low-carbon urban transport has catalyzed interest in hybrid hydrogen-electric powertrains for connected autonomous vehicles (CAVs), which offer zero tailpipe emissions, long driving range, and the potential to refuel quickly. The paper proposes a system-level optimization model for hybrid hydrogen-electric powertrains in urban tra...
By Anjali Goswami, Anjali Krushna Kadao
INTEGRATED STRATEGIC FINANCIAL AND OPERATIONS MANAGEMENT FOR TECHNOLOGY INTENSIVE MANUFACTURING FIRMS
Manufacturing systems that are technology-intensive have high interdependencies between financial decisions on investments, the change in production capacity, and operational efficiency. Traditional methods tend to look at financial and operational planning in isolation, resulting in poor performance of the system and poor use of resources. In orde...
By Megala Rajendran, Yokubbaeva Umida Abduvakhob kizi, Kosimov Khusniddin Badriddinovich, Ergashev Rasulbek Sokhib ugli, Iplina Antonina Aleksandrovna
BIO-INSPIRED ADAPTIVE ANOMALY DETECTION IN IOT USING ARTIFICIAL IMMUNE SYSTEMS AND DYNAMIC DETECTOR SELECTION
The rapid growth of the Internet of Things (IoT) brings new options to innovative healthcare, transportation, and industrial systems. However, this expansion also increases cyber threats to these infrastructures. Standard anomaly detection systems use fixed machine learning models. Such models require frequent retraining and are not very sensitive ...
By Ashraf Thaker Mahmood, Qais Rashid Ibrahim
ANALYZING THE INFLUENCE OF BEHAVIORAL ECONOMICS ON CONSUMER DECISION-MAKING IN SUSTAINABLE PRODUCT MARKETS
The paper discusses the application of behavioral economics in consumer decision-making in the sustainable product market. Behavioral economics is contrasted to the traditional economic theory, which assumes rationality of choices based on the maximization of utility, where behavioral factors, including psychological biases, social norms, and emoti...
By Arasuraja Ganesan, R. Velanganni, Vijayakanthan Selvaraj, M. Rajapriya
THE ROLE OF DIGITAL TOOLS AND BIM IN SHAPING FUTURE EDUCATION IN ARCHITECTURE AND CONSTRUCTION MANAGEMENT
The combination of digital tools and Building Information Modeling (BIM) is an innovative force in the field of architecture and construction management studies. These technologies offer the students a more practical and engaging learning experience, which is more reflective of the practices in the industry. Through the integration of BIM and other...
By Zafar Matniyazov, Zilola Rakhmatillaeva, Mirkomil Gudalov, Tolqin Irgashev, Munira Umarova, Khusniddin Ruziyev, Sevara Berdimurotova, Gulnoz Murotova
INTEGRATING SUSTAINABLE PRACTICES AND AUTOMATION IN MINING ENGINEERING EDUCATION FOR THE MODERN ERA
Sustainable practice and automation in the field of mining engineering are becoming a fundamental component of educating the future engineers to respond to the challenges facing a changing mining industry. As mining operators are increasingly being pressured to utilize more environmentally sustainable practices and to adopt new automation technolog...
By Kamala Kodirova, Ozodbek Nematov, Anastasia Seitasmanova, Sarvinoz Qodirova, Feruza Sapaeva, Fotima Babajanova, Bakhtiyor Polvonov, Abduraim Adilov