The study explores the interaction between awareness and attitude in determining the cause related marketing (CRM) intentions of the Generation Z, localized in the Ernakulam District of Kerala. Although there are high literacy levels in the region, little has been done in determining the mechanisms used by CRM to mobilize youth on social and enviro...

By R. Remya, A. Dharmaraj

The first aim of the article is to examine the effect of capital structure on the profitability of the power firms in Vietnam. This research utilizes secondary data in the form of financial reports by the power providers in the years 2010-24. The article has an approximate dynamic panel data model of systematic generalized linear model (GMM) estima...

By Dong Thi Van Hong

The technologies of deepfakes are actively used on social media, creating fake video and audio by manipulating existing media content. The face-swapping technologies that are applied in the creation of deepfakes cause severe problems in society, such as identity theft and the spread of unsuitable content. Although various machine learning and deep ...

By S. Narmatha, S. Mythili

Purpose: The growth in platform-based jobs has created a need to have competencies that go beyond traditional digital capabilities. The conceptualization of Gig Literacy 2.0 in this work is an adaptation of the DigComp 2.0 framework to the changing, platform-specific skills that freelancers and gig workers need to have in order to function in the a...

By Nivedhitha Jayasankar, Sumathi Gunasekaran Navamani

Urban land use maps give necessary information about the location and availability of different uses of lands in cities. Conventional mapping techniques take much time and money but with GIS techniques this process becomes quick and easier. This study examines the land uses of the Kinda district in Kufa city, Iraq, using GIS mapping techniques. The...

By Ahmed Yahya Abd Abbas, Safaa M. Almudhafar, Basim Almayyahi

Volatility is one of the most important factors in investment decision-making and financial risk management, and the role of volatility modelling in comprehending market dynamics is crucial. In this study, the volatility behaviour of six major stock markets in Asia—India, China, Japan, South Korea, Singapore and Hong Kong—has been explo...

By B. Tamil Selvan, K.T. Vijay Karthigeyan, Diksha Halder, J. Anand, K. Santhi, D. Sridevi

Mergers and Acquisitions (M&A) have been found to be one of the major strategies used in achieving growth, innovation, and competition within the IT industry. Nonetheless, most of the previous studies have focused either on the impact of M&As from the point of view of financial performance or the perspective of employees. The current resear...

By Madhan Shanmugasundaram, P Saravanan, V. M Ponniah

Incorporation of renewable energy resources in contemporary electricity generation systems has led to major difficulties in attaining effective energy harnessing, constant voltage regulation, and efficient power management amid varying environments. Traditional Maximum Power Point Tracking (MPPT) strategies, like the Perturb & Observe (P&O)...

By Haritha Inapagolla, R Ashok Bakkiyaraj, Katragadda Swarnasri

It is essential in the context of precision agriculture to be able to give accurate advice about the types of crops to grow, as the suitability of a crop depends on the complicated, nonlinear interactions between soil fertility, nutrient levels, and climatic conditions. Although the existing body of literature currently evaluates each recommender s...

By B Ammanni, Sreerama Murty Maturi

National holidays can be seen as concentrated aesthetic events where traditional symbolic systems meet the contemporary systems of staging, media, and design. The current study explores how the visual, ritual, and spatial language of national holidays is transformed in the encounter of traditional and contemporary ways of presentation, and suggests...

By Gulchehra Shadimetova, Shavkat Sharipov, Ziyoda Sagatova, Nargizakhon Niyazakhunova, Akbar Nurmatov, Gulxayo Ravshanova, Khadicha Fayziyeva